<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Diego Luján Studio. Insights</title><description>Notes on brand economics for founder-led companies.</description><link>https://diegolujanstudio.com/</link><language>en-us</language><item><title>How founder-led companies choose a position</title><link>https://diegolujanstudio.com/insights/how-founder-led-companies-choose-a-position/</link><guid isPermaLink="true">https://diegolujanstudio.com/insights/how-founder-led-companies-choose-a-position/</guid><description>Positioning is the decision every other brand decision inherits. What it is, how to choose the ground, what it sets, and how to hold it for a decade.</description><pubDate>Wed, 15 Jul 2026 12:00:00 GMT</pubDate><category>Strategy</category></item><item><title>Why buyers stall, and what moves them</title><link>https://diegolujanstudio.com/insights/why-buyers-stall-and-what-moves-them/</link><guid isPermaLink="true">https://diegolujanstudio.com/insights/why-buyers-stall-and-what-moves-them/</guid><description>A buyer who says &quot;let me think about it&quot; has already decided something. What the decision actually runs on, where it stalls, and what moves it forward.</description><pubDate>Wed, 15 Jul 2026 12:00:00 GMT</pubDate><category>Psychology</category></item><item><title>What design is actually doing for the business</title><link>https://diegolujanstudio.com/insights/what-design-is-actually-doing-for-the-business/</link><guid isPermaLink="true">https://diegolujanstudio.com/insights/what-design-is-actually-doing-for-the-business/</guid><description>Design is not decoration or taste. It is an argument the business makes before anyone speaks: what it costs when wrong, and what erodes it.</description><pubDate>Wed, 15 Jul 2026 12:00:00 GMT</pubDate><category>Design</category></item><item><title>How a founder-led company grows past its plateau</title><link>https://diegolujanstudio.com/insights/how-a-founder-led-company-grows-past-its-plateau/</link><guid isPermaLink="true">https://diegolujanstudio.com/insights/how-a-founder-led-company-grows-past-its-plateau/</guid><description>The plateau is not a marketing problem. Where growth actually stops in a founder-led company, and the four levers that move it.</description><pubDate>Wed, 15 Jul 2026 12:00:00 GMT</pubDate><category>Growth</category></item><item><title>When the founder stops being the bottleneck</title><link>https://diegolujanstudio.com/insights/when-the-founder-stops-being-the-bottleneck/</link><guid isPermaLink="true">https://diegolujanstudio.com/insights/when-the-founder-stops-being-the-bottleneck/</guid><description>Every founder-led company eventually hits the limit of one person. What actually has to change: the calendar, the standard, the hires, and the owner.</description><pubDate>Wed, 15 Jul 2026 12:00:00 GMT</pubDate><category>Leadership</category></item></channel></rss>