Free · Written · Three business days

A free positioning review of your website

Send us your website. Within three business days we send back a written review: how a buyer reads your homepage in the first ten seconds, where it loses them, and the one positioning line we would lead with. No call, no pitch, no obligation.

Free. We write a limited number each week, in the order they arrive.

The review

What you get

01

How a buyer reads you

What your homepage says to a first-time buyer, in their words rather than yours. Where the promise is clear, and where it goes vague.

02

Where you lose them

The specific lines, sections and gaps that send a qualified buyer back to the search results, or to a competitor.

03

What we would lead with

A rewritten opening: the positioning line and the proof we would put first, yours to use whether or not we ever work together.

The process

How it works

  1. Send your siteYour website and an email address. Nothing else is required.
  2. We read it the way a buyer doesYour homepage as a first-time buyer meets it, directed and signed by our founder.
  3. You get it in writingWithin three business days, by email. If you want to talk about it, reply. If not, it is yours to keep.
The fit

Who it is for

Founder-led firms whose work is better than their website says it is. Architecture and interior design practices, builders, professional services firms, real estate companies and consumer brands, in English or Spanish.

Questions

Before you send your site

Is the review really free?
Yes. No fee, no card, no call. We do it because it is the fastest way for a founder to see how we think, and for us to see whether we can help.
What do you need from me?
Your website address and an email to send the review to. If you add one line about your best client, the review gets sharper.
What happens after I get it?
Nothing, unless you want it to. If the review is useful and you want help acting on it, reply to the email and we will scope it in writing.
Who writes it?
Every review is directed and signed by our founder, Diego Luján. Strategy is never handed to a junior team at the studio.
How is this different from the $749 Brand Clarity Audit?
The free review reads your homepage. The audit goes through the whole brand: positioning, messaging, every first-contact surface, your competitors, and what ChatGPT and Google's AI say about you, with a prioritized plan of what to fix first.
Brand Clarity Audit →
Free · Written · Three business days

Send your website. We send back the read.

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