One engagement at a time — now booking for this quarter Now booking Austin × San Miguel de Allende Austin × San Miguel
The site · High-Performance Website

The site a prospect checks after your pitch should confirm your price — not reopen the negotiation.

Prospects leave the meeting impressed, then land on a site that undercuts everything they just heard. We rebuild it as the strongest closer on your team: strategy-led, conversion-focused, measured from day one.

$8,000 USD · 5–7 weeks
Start — $8,000 Not sure? Start with the $749 audit
Medxico — brand system by Diego Luján Studio
The work behind this engagement

Medxico

World-class care just across the border.

62%
Higher Consultation Booking Rate
3.4×
Increase in Qualified Patient Inquiries
41%
Reduction in Decision Time
Read the full case study →
What's inside

What you get

  • Strategy & site architecture
  • Custom design, 5–10 pages
  • Conversion-focused copy
  • SEO & speed pass
  • Analytics wired from day one
The filter

Built for one specific gap

This is your engagement if

Deals are stalling between the pitch and the website visit — the conversation is premium, the site is not.

It isn't if

The site isn't the problem — the positioning is. Start with the audit or the Accelerator; a beautiful site on a broken position converts nothing.

How it works

5–7 weeks, start to close

Fixed scope, fixed fee, one senior team from kickoff to close — the timeline holds because the studio takes one engagement at a time.

  1. ArchitecturePage strategy mapped to how your buyers actually decide — not a template sitemap.
  2. Design & copyCustom design and conversion-focused copy, written in your positioning, not around it.
  3. Build & measureFast, SEO-sound build with analytics live at launch — so impact is measured, not assumed.
Diego Luján, founder and creative director

Every phase is directed by our founder, personally.

No account managers, no handoffs to juniors — strategy and creative direction never leave the principal's desk, with a senior team executing under one unbroken vision.

Author of Revenue-Engineered Branding™ Austin, TX × San Miguel de Allende, MX English & Spanish
Questions

Asked about this engagement

What platform do you build on?
Whatever serves the business — the deciding factors are speed, SEO, and your ability to update content without a developer. That gets scoped in writing before the engagement starts.
Is SEO included?
The build ships SEO-sound: structure, speed, metadata, and schema done right from day one. Ongoing SEO campaigns and content are a separate engagement — usually under the Fractional CBO arrangement.
Can you work with our existing brand?
Yes, if the foundation holds. If the audit shows the positioning itself is the leak, we say so straight — a site built on a broken position is money wasted, and we won't sell you one.
Who writes the copy?
The studio does — conversion copy is part of the engagement, not an add-on. Pages are written from your positioning and your buyers' objections, then refined with you. You approve every word before it ships.
Will we be able to update it ourselves?
Yes — that is a design requirement, not a courtesy. Content lives in an editing layer your team can use without a developer, and the handover includes a working session so updates never bottleneck on us.
What does "measured from day one" actually mean?
Analytics, conversion events, and search indexing are live at launch — not bolted on later. Within the first weeks you can see inquiries, sources, and drop-off points, so the site is judged on pipeline, not on how it looks in a portfolio.
The ladder

Every other way in

Brand Clarity Audit $749 · 5–7 business days Brand Identity Accelerator $6,000 · 3–4 weeks The Brand Growth System $15,000 · 8–10 weeks Revenue-Engineered Category Leadership™ $22,000+ · 12–16 weeks Fractional Chief Brand Officer $4,000/mo · 3–6 month minimum
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